New Nottingham Forest boss Vitor Pereira says he wants his team to be defined by "freedom" and "happiness".
The Portuguese became the Reds' fourth manager of the season when he signed an 18-month deal and he took training for the first time on Monday.
To achieve Premier League survival - Forest are three points clear of the relegation places - and progress from the Europa League play-offs, Pereira intends to promote a relaxed atmosphere.
"This is the identity I want to create – the freedom to express themselves, to be happy and enjoy," the 57-year-old told BBC Radio Nottingham. "For me, this is the way."
"You must believe in the idea, the game you are proposing and to accept the person - because we are human beings and mistakes can happen. It is important to recognise the values and important to accept and believe in the leader."
Pereira's first job will be to lead Forest through the first of a two-legged Europa League play-off against Fenerbahce - whom Pereira formerly managed - that will decide if they qualify for the last 16.
Three days after the game in Turkey, Forest host Liverpool in the league, before Fenerbahce come to the City Ground for the return leg.
Pereira recognises the challenges facing his team as another manager arrives to lead them in fights on two fronts.
"It is difficult [for the players] to change every time because each manager has their leadership and idea of football, but it is important to believe in the work we are doing," said Pereira, who was sacked by Wolves in November with the West Midlands side on just two points.
"I cannot change a lot because that is impossible playing every three days. It means they need to be intelligent to understand and I believe we can create something strong together.
"We start today to explain the ideas. It is important to make players comfortable in the roles and win their confidence - to give them the confidence to play and to be themselves.
"We cannot come to training and not enjoy it. We must enjoy it and being here, to create the spirit of a family, to help each other, to create the environment to feel happy and proud of our work.
"This is the idea - not to think about what can happen because the future we do not know. We just can work in the present.
"They proved today to me that they want to play good football, they want to win, they have quality. I really believe that together we can get the points - and the quality the team showed in the past, they can show in the future."
Listen to Pereira's interview with BBC Radio Nottingham's Colin Fray below or on BBC Sounds here
Come back to this page later on Tuesday for all the key lines from Pereira's first news conference as Forest head coach.